Meet The Millennials

I’ve written a bit about the younger generation in the past (see: Gen X and Y are Gonna F Up The Boomers…). But the Chart of the Week over at Advisor Perspectives spells out perfectly what I’ve been talking about, namely that the power-play between generations isn’t very far off.

For years we’ve talked about the “youth vote” being more hype than substance because young voters don’t, whereas retirees can’t wait to hang chads. But after this last presidential election, we know of course, that the youth vote can be powerful. Of course, it remains to be seen how it will play out this year, but if it’s anything like the last election, Mitt & Co. could be served well to shake up things with a bottle of Just for Men, and maybe naming Justin Beiber as his running mate.

Either way, one thing is for sure, the “youth vote” is a growing force to be reckoned with (at least for Democrats)…


Turnout differential is difference between voter turnout in the 65+ year cohort and the 18 to 24 year cohort. Turnout data is from the US Census Department, Voting and Registration Statistics.

Voting preference data is based on exit polls compiled by the Pew Research Center. Election Year 2012 figures is based on a current survey conducted by the Pew Research Center, from Sep 22 to Oct 4, 2011. Chart assumes Mitt Romney will be the Republican Presidential Candidate in the November 2012 election.

(Sources: US Census Department; Pew Research Center; and, AIFS Estimates.)


Dshort — Advisor Perspectives