Did you know Google uses 57 different tags to identify you? These tags are used to ‘customize’ the search results you are seeing.
Among the various tags used to identify you, you might expect the type of browser you’re using, your IP address, and the type of computer you are sitting at — but that’s three, only 54 more to go. And here’s the craziest part — even if you are logged out, your friends across the world are seeing very different results.
In this age of convenience we’ve been sold on the magic of personalization from the likes of Facebook and Google, but at what cost? It’s the age old question facing broadcast & media, who’s hold the strings to the marionette, and what are standards in which they are used?
Prepare to have your hair blown back by this amazing TED Talk (in which Serge Brin, Larry Page, and Eric Schmidt are sitting in the audience).